Currency:

USD
HKD
GBP
EUR
CAD
AUD
CHF
INR
USD
sign in · join Free · My account
Home | Sale | Customer Service | Info Tech | Delivery and Payment | Buyer Protection | Policy Information | PC Niche
Your Position: Home > Book > eBooks > The Man in the Campaign

View History

The Man in the Campaign
prev zoom next
The Man in the Campaign
  • Buyer protection: Returns accpeted. Paypal accepeted.
  • Item location: Oxford, United Kingdom
  • Quantity: Out of stock
  • Weight:0gram
  • Recently sold:217
  • Market price:$1.29
    Sale price:$1.29
  • User reviews: comment rank 5
  • Total:
  • Quantity:

Goods Brief:

Attribute

Edmund Hargrove arrived at Grand Central Terminal at seven forty-three in the morning, as he had done every weekday for seventeen years. The New Haven Railroad delivered him from the green lawns of Westport, Connecticut, into the gray stone canyons of Manhattan, and he walked the same route from the platform to the same shoeshine stand to the same newsstand where he bought the same copy of The New York Times. He tipped the shoeshine boy a quarter. He read the headlines while the brush worked its rhythm against his oxfords. The year was 1954. The Korean armistice was holding. Senator McCarthy was losing his grip. The first hydrogen bomb had been tested at Bikini Atoll and the photographs had filled Edmund with something that was not quite dread and not quite awe. He put the feeling in a drawer in his mind and closed it. Sterling and Marsh occupied the fourteenth and fifteenth floors of a building on Madison Avenue. The elevator operator, a Negro man named Walter whose last name Edmund had never learned, pressed the button and tipped his cap. Edmund nodded without looking at him. This was not rudeness. This was the social architecture of the era, as invisible and as solid as the steel beams inside the walls. His office had a window that faced another building. His secretary, a woman named Miss Hollander who wore cat-eye glasses and typed ninety words a minute, had placed the morning correspondence on his desk in three neat stacks: urgent, important, and routine. On top of the urgent stack was a memorandum from the creative director, a man named Sterling Junior who had inherited the agency from his father and possessed no discernible talent beyond the ability to remember the names of every client's wife and children. The memo was brief. Chevrolet was launching a new sedan, the Bel Air Nomad, and they wanted a full campaign by the end of the month. Television spots, radio, print. The target audience was the postwar suburban family: the husband who had served in the Pacific or Europe, the wife who had kept the home fires burning, the two point three children who represented the future they had fought for. Sterling Junior had scrawled a note at the bottom in his looping handwriting: "Ed, this is the big one. Don't let me down." Edmund sat at his desk and stared at the memo. He had been in this business for twenty-two years. He had sold soap and cigarettes and automobiles and refrigerators and life insurance and the American Dream in every shape it had taken since the Depression ended. He knew how to construct a campaign the way a bricklayer knows how to construct a wall: layer by layer, each element supporting the one above it, the whole structure designed to bear weight and resist pressure and stand for decades. But something had shifted in him over the past year, a hairline crack he could not locate and could not seal. He no longer believed in the things he was selling. Worse, he had begun to suspect that no one else believed either, that the entire economy of postwar prosperity was a theater production in which every actor had memorized their lines but forgotten what the play was about. He asked Miss Hollander to bring him coffee, black, and close the door. The campaign began the way all campaigns began: with a blank sheet of paper. Edmund rolled it into his Royal typewriter, a machine he had purchased in 1946 with his mustering-out pay and which had produced every thousand-dollar idea he had ever had. The keys were worn smooth in the center where his fingers struck them most often. The ribbon needed changing. He typed: Chevrolet Bel Air Nomad Campaign. Then he stopped. The blank space beneath those words felt like a chasm. He decided to approach it indirectly. He would not write copy. He would write a narrative, a little story about the kind of man who would create a campaign for this automobile. The story would help him find the emotional truth of the product. He had done this before. He called it "character research." Sterling Junior called it wasting time. Edmund considered this difference of vocabulary to be the fundamental difference between a creative and a manager. He began to type. The man's name was George Prentice. He was thirty-eight years old, a mid-level copywriter at a mid-level agency in Chicago, not quite talented enough to make partner and not quite mediocre enough to be fired. He lived in a suburb called Oakwood, in a house with aluminum siding and a picture window and a lawn that he mowed every Saturday morning wearing a straw hat his wife had bought him at Marshall Field's. His wife was named Margaret and she was pretty in the faded way of women who had been beautiful at twenty-two and had not quite adjusted to being thirty-five. They had two daughters, Susan and Patricia, who attended public school and took ballet lessons and would someday marry men like their father and live in houses like the one they had grown up in. George Prentice loved his family. He also resented them, but he did not know that. The resentment had been buried so deep and so long that he had forgotten it was there. Edmund paused. He read what he had written. It was good. It was honest. It was also useless for selling cars. He kept going. George Prentice arrived at his office every morning at eight-thirty. His secretary, a woman named Doris, brought him coffee with two sugars. He opened his desk drawer and looked at the photograph of his daughters and felt a sensation he could not name. Then he closed the drawer and began his work. His current assignment was a campaign for a new automobile, something called the Bel Air Nomad, and he had been staring at the brief for three weeks without writing a single word. His creative director, a man named Mr. Hastings who smoked cigars during meetings and called everyone by their last name, had begun dropping hints about deadlines and quarterly reviews and the unfortunate reality of overhead costs. George Prentice did not know why he could not write the campaign. He had written automobile campaigns before. He had written them for Ford and for Plymouth and for the Nash Rambler, and each one had been competent, and each one had sold cars, and each one had earned him a modest bonus that went directly into the savings account for his daughters' college funds. But this one was different, and he could not explain why. To get started, George did what he sometimes did when he was blocked. He created a character. The character was a man who was having trouble writing an advertisement. George would write the man's story, and somewhere inside that story he would find the copy he needed. Edmund stopped typing. He took off his glasses and rubbed the bridge of his nose. His coffee had gone cold. Outside his window, the building across the street was exactly the same as it had been an hour ago. He was now three levels deep. Edmund Hargrove, writing about George Prentice, who was writing about another man. The recursion was beginning to spiral, and he felt a vertigo that was not unpleasant. He decided to follow it. George called the character Mr. Albert Whitfield. Albert Whitfield was forty-six years old, a senior copywriter at a large agency in New York City, a man of reputation and substance who lived in Connecticut and took the train to Grand Central every morning. He had a wife named Helen and a son at Yale and a daughter at Smith, and he had been in advertising for twenty-two years, and he was very tired. Here George stopped, because Albert Whitfield was beginning to sound familiar in a way that made him uncomfortable. But he pushed through the discomfort and kept writing, because that was what copywriters did. They pushed through. Albert Whitfield sat in his office on Madison Avenue and stared at a blank sheet of paper in his typewriter. His most recent assignment was a campaign for the Chevrolet Bel Air Nomad. He had been unable to begin. The product was an automobile. The target audience was the American family. The message was that purchasing this automobile would confer happiness, status, security, and the approval of one's neighbors. Albert Whitfield knew this message was false, not factually false but spiritually false, a lie so old and so well-worn that it had become indistinguishable from the truth. He had been telling this lie for twenty-two years. He was very good at it. He was so good at it that he had sold the lie to himself, and the evidence of this self-deception was all around him: the house in Connecticut, the two cars in the garage, the wife who hosted bridge parties on Wednesday afternoons, the children who wrote him polite letters from college asking for money. He had constructed a life out of words, and now the words had calcified into walls, and he could not find the door. Albert Whitfield decided to create a character. The character would be a man who wrote advertisements. Albert would tell the man's story, and through that story he would arrive at the copy he needed. George Prentice read what he had just written and felt his stomach tighten. The pattern was unmistakable. Every layer was the same. Every man was trapped. Every man was trying to write his way out, and every attempt to escape simply created another layer of the trap. He thought about his daughters. He thought about the photograph in his desk drawer. He thought about the savings account and the ballet lessons and the lawn that needed mowing. He understood, suddenly and completely, that his entire life was an advertisement he had written for himself, and he no longer believed the product claims. George Prentice stood up from his desk. He walked past Doris's desk without explanation. He walked out of the office building and into the Chicago afternoon and kept walking. He did not go home. He did not call Margaret. He did not retrieve his hat from the hook by the door. He simply disappeared, walking west into streets he had never seen before, heading toward nothing in particular and everything that was not his life. Edmund Hargrove stared at the page in his typewriter. George Prentice had escaped. But George Prentice was a character, and characters could not escape the pages that contained them. George Prentice was still there, on the page, in the typewriter, in the fourteenth-floor office on Madison Avenue, and always would be. The freedom Edmund had granted him was illusory. It was just another layer. Edmund understood then what the crack in his foundation had been. He was Albert Whitfield. He was George Prentice. And he was also Edmund Hargrove, the outermost shell, the man who commuted from Connecticut and tipped the shoeshine boy and nodded at Walter the elevator operator without meeting his eyes. He had been writing himself into existence for twenty-two years, layering persona over persona, successful ad man over successful family man over successful American over frightened boy from Elmira, New York, who had enlisted in 1942 because he was more afraid of being called a coward than of being killed. None of the layers were false and none of them were true. They were all advertisements. He pulled the sheet of paper out of the typewriter. He crumpled it. He missed the wastebasket. Miss Hollander knocked on the door at five o'clock to remind him of his train. He told her he would be staying late. She asked if he needed anything. He said no. She closed the door. The office was quiet. The typewriter was waiting. The blank sheet of paper was still blank. Edmund Hargrove put his fingers on the keys and sat there for a long time, not typing, not thinking, just sitting, the way you sit in a room after someone has left and you are not sure whether they are coming back. At seven o'clock he stood up. He put on his hat and his overcoat. He walked past the empty desks of the junior copywriters and the art department and the accounting office, all of them gone home to their own suburbs and their own families and their own versions of whatever this was. He pressed the elevator button. The doors opened and Walter was there, still in his uniform, still wearing the expression of patient invisibility that his job required. Edmund stepped into the elevator. The doors closed. They descended. "Walter," Edmund said. "Do you have children?" Walter looked at him with the same expression but something behind it shifted, a door opening a crack. "Two boys, Mr. Hargrove. Thirteen and nine." "Do you tell them the truth about things?" The elevator kept descending. The floors counted down above the door. Twelve. Eleven. Ten. "I tell them what they need to hear," Walter said. "The truth comes later. When they are ready for it." "What if they are never ready?" Walter did not answer. The elevator reached the lobby. The doors opened. Edmund stepped out into the marble atrium, and Walter stayed where he was, and the doors closed, and at the deepest level of the recursion, someone had finally asked a real question. Edmund walked out onto Madison Avenue. It was raining lightly, the kind of rain that made the streetlights blur and the sidewalks shine. He did not put up his collar. He stood there in the rain while people pushed past him with briefcases and umbrellas and somewhere, in some story, in some layer of this endless story, a man was still walking west into streets he had never seen, and a man was still staring at a blank sheet of paper, and a man was still sitting in an elevator asking a question that had no answer. The Chevrolet Bel Air Nomad was a tremendous success. The campaign, written by another copywriter, ran in Life magazine and on the DuMont network and in newspapers from coast to coast. It showed a smiling family standing beside a gleaming station wagon, the father's arm around the mother, the children waving at the camera, the future spread out before them like an unspoiled continent. Edmund Hargrove did not write it. He did not write anything for the rest of his career. He continued to commute from Westport. He continued to sit in his office with his door closed. He continued to take the elevator with Walter. The blank sheet of paper remained in his typewriter for seventeen more years, and when he retired, Miss Hollander found it there, yellowed and curling at the edges, and she threw it away without reading it, because that was what secretaries did. © 2026 - Authored by Z R ZHANG ( EL9507135 -- パスポート番号[ちゅうごく] 중국 여권 번호 Номер паспорта หมายเลขหนังสือเดินทาง Passnummer رقم جواز السفر CHN Passport) The aforementioned Author hereby grants to OXFORD INDUSTRIAL HOLDING GROUP (ASIA PACIFIC) CO., LIMITED (BRN74685111) all economic property rights, including but not limited to the rights of: reproduction, distribution, rental, exhibition, performance, communication to the public via information network, adaptation, compilation, commercial operation, authorization for third-party use, and rights enforcement. Such grant is exclusive and irrevocable. The term of such rights shall be 49 years from the date of publication. To contact author, please email to datatorent@yeah.net Based on the pending patent application document (202610351844.3), creationstamp.com has calculated the tensor feature encoding of this article: OTMES-v2-UNKNOWN

Goods Tag

User Comment(This product has 2 customer reviews)

  • No comment
Total 02 records, divided into15 pages. First Prev Next
Username: Anonymous user
E-mail:
Rank:
Content:
Verification code: captcha

KMALL360 Quick Order: Register and make your 1st order together

Fast & Easy! Registration will be done at the same time, and a confirmation will be sent by email.

  • Product:
  • Remark:
    Typically your order will ship within 24 hours.
  • Quantity:
  • Total Price:   (Returns Accepted within 30 Days; Dispatch from the UK)
  • Your name: *
  • Tel:*
  • Country: *
  • Province/State:
  • City:
  • Address: *
  • Your Email: *
  • Set Your Password: *
  • 备注信息:
  • Shipping:
  • Payment: Credit/Debit Cards, and PaypalPapipagoBoleto.DotpayQIWIWebMoneyMOLPayIndonesia BanksDragonpayPaytmCash on Delivery
  •